Why Professional Photography Matters to Interior Designers
Everyone has a camera now. It is estimated that ten percent of photographs ever taken were taken in the last year. More photographs were taken in the last two minutes than in the whole of the 1800’s! And approximately 140 billion photographs have been uploaded to facebook. So, with this huge pool of imagery, it’s obviously important that if you want your business to stand out, you need to have outstanding photographs done.
And as an interior designer, great photography is part of your brand. You have a website, a social media presence and a portfolio of images that you would like to use in magazines and even books. Those images need to really show off what you do. It’s not good having a set of pictures that are not well composed, badly processed and too small for printing in the best magazines.
You have put huge time and effort to design the space with beautiful furniture, beautiful colors and thoughtful decisions made about height, light and texture. You have done your side of things, now you need a professional photographer who can present that in the best light.
Why can’t you do it yourself with your (admittedly excellent) iPhone? An interior photographer has a proper set up of lenses and a camera that can record very high resolution, most importantly the experience about how to combine natural light and speed-lights (Flashes) to make the details and colors pop. The sensor on my camera (Canon) captures a range of light levels, from they darkest corners to the brightest window highlights, and in post production I blend a stack of layers to create natural pictures that show the viewer just what the room looks like to the human eye.
Who does think a professional photographer?
The image is level. Verticals MUST BE vertical and the viewpoint is natural and doesn’t look too fake with overly wide angle distortion.
The images are properly exposed. Those high and lowlights need to be properly recorded so that in post production they can all be combined and blended seamlessly to create the perfect exposure.
Composition. A beautifully designed room needs to be shown off. It should be natural looking, ideally not ‘into a corner’, and it should show the main points of the rooms design… and combined with various ‘details ’ that compliment the main image the photographer can build up a true impression of your work.
The images are sharp! As mentioned earlier, the lenses of today are incredible, and a decent interior photographer can ensure that the lens is set up so that the image is sharp from front to back... or NOT! Sometimes a little soft focus in the right places can look lovely, but a good photographer know when and how to use this technique.
Post production is key to a days photography. It will take nearly as much time on the computer as on the actual shoot to create beautiful work, and a good interior photographer will be fully proficient with various software to ensure that unsightly blemishes are seamlessly removed, colors are correct and balanced, highlights and shadows are well balanced.
If you have been working on a project and are looking for a professional interior design, give us a call, we will be honored to have the opportunity to work with you.
